This is the biggest contract ever paid by a brand to occupy the main sponsorship of a jersey. BRB, which 🗝 had the status of the club's main partner since 2024, had disbursed a total ofR$ 4.5 million for the main 🗝 quota in the second half of 2024. In other words, Pixbet will pay at leastR$ 8 million more for the 🗝 sponsorship.
Pixbet, the sponsoring company, is known for its commitment to sports in all its forms. The agreement had been under 🗝 discussion for two months, considering that the current one expires in December of this year.
The new contract includes clauses that 🗝 require Pixbet to seek a license from the federal government, something the betting house will have to do, especially now 🗝 with the recent approval of Law 3,626, which regulates that market.
With the changes and increases in sponsorships, Flamengo's jersey is 🗝 now valued atR$ 46 million per year, as outlined in the following breakdown:
* Pixbet (main):R$ 17,5 million/year
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