Cristiano Ronaldo's disdain for Coca-Cola has been one of the major talking points of Euro 2024, but why did his 馃彠 actions cause so much controversy?
Other players have tried to make light of the situation, including Ukraine's Andriy Yarmolenko, who made 馃彠 sure that both the Coca-Cola and Heineken bottles were in front of him after a win against North Macedonia and 馃彠 jokingly asked the brands to contact him.
How did Coca-Cola react to Cristiano Ronaldo?
Coca-Cola's market value plummeted by 拢2.8 billion after 馃彠 Ronaldo's antics, but the company has since released a statement insisting that "everyone is entitled to their drink preferences".
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