Ne, Guuguru (0m00000): 0m (ne) is a Japanese particle that means hey, look, or listen. XResearchsource When paired with guuguru (0000), the Japanese word for Google, you're essentially saying Hey Google, which will activate your device.
Goo, stylized in lowercase, is an Internet search engine (powered by Google) and web portal based in Japan, which is used to crawl and index primarily Japanese language websites (before switching to Google). Goo is operated by the Japanese NTT Resonant, a subsidiary of NTT Communications.