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A good cost per acquisition ratio is 3:1, so ideally about 3 times lower than the customer lifetime value (CLV).

What is Cost per acquisition and how to calculate it | DashThis

dashthis : kpi-examples : cost-per-acquisition

A good average CPA is one that is significantly lower than the Average Order Value (AOV) or Lifetime Value (LTV), ensuring a reasonable Return on Ad Spend (ROAS). For example, if AOV isR$100 and CPA isR$20, that's a healthy scenario, pointing to profitable campaigns.

Cost Per Acquisition (CPA) - Definition, Formula & Tips - AgencyAnalytics

agencyanalytics : kpi-definitions : cost-per-acquisition-cpa

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