In 2024, PointsBet opened the doors to a new bookmaking shop in Melbourne, Australia. Although they started out small, the 💋 company quickly became noticed for a style of play that set them apart from other bookmakers. The company knew if 💋 they were going to survive in a crowded marketplace, they needed an angle to grab the attention of the masses. 💋 That angle was ‘Points Betting’.
What is “points betting”? Points Betting is PointBet’s take on the old school bet type that 💋 was commonly referred to as action points. With this bet the player is betting on their team to win, but 💋 also on each point their team wins by. Let’s say you betR$110 on the Celtics -1 and they win by 💋 4, you have beaten the spread by 3 and each point returnsR$100 forR$300 total profit. It’s a similar concept to 💋 betting per ball on the pool table or if you played someone 1-on-1 in basketball forR$100 per point. Even if 💋 you are losing by a wide margin you are still going to play your heart out for every possession! It’s 💋 the same at PointsBet Sportsbook. The game is never over as you have action on every… point!
Points betting was an 💋 early hit. A year into operation, PointsBet had 45,000+ bettors and was paying out a few hundred million in winnings 💋 per year. The Aussie bookmaker knew they had their finger on the pulse of the sports betting market. They knew 💋 they wanted to expand. And when PointsBet CEO Sam Swanell saw online sports betting in the USA was no longer 💋 a pipe dream, he knew expanding in the USA would become the primary focus.
By January 2024, PointsBet partnered with the 💋 Meadowlands Racetrack and became the ninth bookmaker to serve the New Jersey betting public under state mandated regulations. PointsBet has 💋 outperformed earnings expectations relative to their percentage of players in NJ. As legalization of sports betting continues to sweep across 💋 the country, they have expanded to other states. PointsBet currently operates in New Jersey, Iowa, Indiana and are nearly live 💋 in Colorado.
Like in Australia, PointsBet has been recognized for it’s high risk / high reward style of betting. Having the 💋 option to go big or go home can be useful on occasions when you have a large edge. However, with 💋 great risk comes great responsibility! Points Betting is not for the faint of heart. For those that don’t want to 💋 sweat every update to ESPN’s scoreboard, traditional betting is also available. We suggest all new bettors start here. The truly 💋 disciplined, advanced sports bettor will appreciate the opportunity to magnify their edge when risking more on the margin of victory.
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