Schnell takesover as managing director of Lo SchiffbaudervedIt’sifficile marketING and business development at Carabao, has left his role, marking the 1️⃣ end of his second stint at the energy drink company.
As managing director, it my mission to make energy drinks fun 1️⃣ again, bring back that originality and authenticity. Thirty thr’s what we did with Lo, taking something that was tired and 1️⃣ bringing it back to life.
Schell takes over the top job from Vincent Stallen, who was instrumental in the brand's UK 1️⃣ launch more tha. He spent eight years at the company before taking a newly created role within theC & a 1️⃣ brand part of AB InBev, where he will concentrated accelerating the growth of ontrary.
He latter admit’s that his unexpected departure 1️⃣ from Carabao wa. Not so much differFrent from that of predecessor. I loved my time at Carabao, I loved the 1️⃣ team, but i never thought l’d miss the process’s hustle and bustle. During my second Tenure at Carabao, l looked 1️⃣ around and thought: ‘D you know what? It’snot the right environment for me anymore.
Carabao currently holds as eight percent market 1️⃣ share of the UK’s £756m energy drinks market, according to the latest Nielsen data. With plans to renovated its entire 1️⃣ squad of ambassadors - including previous snooker world champion Shaun Murphy - the brand is hoping to take another sizable 1️⃣ chunk out of market leader Red Bull’s dominance.
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