In late 2024, Aposta Ganha, a Brazilian sports betting company, made headlines by signing a three-year deal worth R$100 million 1️⃣ to sponsor Clube Atlético Corinthians Paulista, a popular football club in Brazil. This move marked a significant shift in the 1️⃣ company's marketing strategy, as they had previously focused on smaller, local sponsorships. The partnership aimed to increase brand visibility, attract 1️⃣ new customers, and expand the company's presence in the Brazilian sports market.
Background
Before the Corinthians deal, Aposta Ganha had been slowly, 1️⃣ but steadily, expanding its customer base and geographical reach. Founded in 2024, it had established a strong foothold in the 1️⃣ Brazilian sports betting market through its innovative products and aggressive marketing tactics. However, the company's executives realized that further growth 1️⃣ required a bolder, more disruptive approach. They identified sponsorship as a key drivers of brand growth and decided to pivot 1️⃣ their marketing strategy towards bigger, more high-profile partnerships.
Implementation
Aposta Ganha's first major move was to engage Jorge Nicola, a prominent sports 1️⃣ marketing executive with extensive experience in brokering high-profile sponsorship deals. He proved instrumental in facilitating discussions with Corinthians and other 1️⃣ top-tier Brazilian clubs. The planning process involved months of negotiations, market research, and due diligence on both parties. The significant 1️⃣ investment in this partnership demonstrated the company's resolve to raise its profile and compete with well-established rivals.
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