The two clubs had only signed deals with 1xBet in July but have now ended their respective deals with immediate 🍋 effect after string of allegations against the gambling brand. These included taking bets on children’s sports, advertising on illegal websites, 🍋 cockfighting live streams and promoting a casino featuring topless croupiers. It subsequently suspended its advertising activity in the UK.
Both Liverpool 🍋 and Chelsea had been contacted by the Gambling Commission, the UK’s betting regulator, warning them any promotion of 1xBet in 🍋 the country could be considered unlawful, leading to heavy fines and imprisonment.
Spanish top-tier soccer side Valencia have named Skoda as 🍋 a premium sponsor until the 2024/21 season, replacing Alfa Romeo.
The International Canoe Federation (ICF) have announced a two-year partnership with 🍋 boat builder Hody Sport, which will provide boats for the governing body’s development programme to support countries where the sport 🍋 is still in its infancy.
Scottish free-to-air (FTA) channel STV has partnered with pay-TV network Premier Sports to broadcast a new 🍋 24-hour sports channel on their player, which will see live Serie A and Major League Soccer (MLS) matches available to 🍋 STV viewers as part of the deal.
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