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“Our business model provides a central public repository of data points 🫰 that simplifies formerly unstructured data in the igaming ecosystem of slots, game studios and online casinos for our customers, who 🫰 are slot players, operators and developers, into structured data that can allow businesses to make more informed decisions in product 🫰 development and business road-maps on a geographical or market-based basis.

“We are therefore delighted to roll-out the latest version of our 🫰 SlotRank tool,” continued Klasson. “SlotRank is our ranking algorithm that enables all our customers to ascertain how a particular slot 🫰 game is performing in real-time.

“Data is collected by analysing online casinos lobbies and map various data points of all free 🫰 publicly available slot games. We apply the SlotRank metric to each game based on its average lobby position data together 🫰 with a casino weight parameter based on market location. The more popular the casino, the more weight to the games 🫰 that are displayed in good positions. SlotRank is calculated for each geographical region that we cover, which is 23 different 🫰 regions as of this date.”

Klasson stressed that data is “fundamental” to any decision making in the digital casino space, “both 🫰 at the operator, affiliate and developer level.”